Year
2025
Visual Design
Devlopment
Client
Framer
A Visual Identity That Glows
The logo combines a clean geometric mark with modern typography, forming a dynamic symbol of illumination. The color palette features vibrant yellows and soft neutrals, reflecting optimism and clarity. The visual system is flexible, adaptable, and crafted to maintain harmony across all mediums.
Our Approach
Brand Elements
Logo & Symbol Design
Color Palette & Typography
Brand Guidelines & Usage Rules
Marketing Collaterals & Stationery
Social Media Templates
Website and Product UI Components
Visual Showcase
Logo on white and dark backgrounds
Brand guideline booklet
Stationery set (business card, letterhead, envelope)
Website and app interface previews
Social media post templates
Results
After the brand launch, Lumina observed:
38% increase in brand recall among target audiences
Enhanced engagement across digital platforms
Improved adoption of the SaaS platform due to clearer product communication
A scalable design system that allowed marketing and product teams to maintain consistency easily
The refreshed brand positioned Lumina as a modern, approachable, and innovative platform, creating a strong foundation for future growth and expansion.
If you want, I can create a third case study in the same format, so you’ll have three full case studies ready for your portfolio, all around the same word count. This is perfect for a professional agency showcase. Do you want me to do that?
A Modern Identity for the Future of Tech
Through strategy, design, and collaboration, we helped NovaTech establish a distinct voice and identity that positions them as a leader in the tech space.
Visual Showcase
