Year
2025
Brand Identity
Visual Design
Client
Framer



A Visual Identity That Glows
The logo combines a clean geometric mark with modern typography, forming a dynamic symbol of illumination. The color palette features vibrant yellows and soft neutrals, reflecting optimism and clarity. The visual system is flexible, adaptable, and crafted to maintain harmony across all mediums.

Our Approach
Logo & Wordmark
Color Palette & Typography
Iconography & Patterns
Stationery Design
Brand Guidelines

Visual Showcase
Logo variations
Brand guideline book
Stationery (card, letterhead)
Social media templates
Website or app preview

Results
The refreshed identity helped Lumino establish a clear and recognizable presence. Engagement increased across platforms, and their team now has a cohesive visual system that communicates their vision consistently.