Year
2025
Brand Identity
Brand Refresh
Client
Framer
About the Project
Visura approached our agency to redefine their brand identity as they prepared for their international product launch. Their existing branding was fragmented and lacked a clear personality, making it difficult to communicate their innovative wireless technology solutions.
Our objective was to develop a cohesive and flexible brand system that could work across digital, print, and product packaging while reflecting Visura’s mission to deliver cutting-edge, reliable technology.
About the Client
Visura is a Berlin-based Series A tech startup focused on developing advanced wireless communication devices for businesses and consumers. Their products prioritize performance, reliability, and user-friendly design. As they scaled globally, Visura needed a strong, recognizable brand to support marketing, investor relations, and product adoption.
1. Discovery & Research
We began by conducting workshops with Visura’s leadership team to understand their vision, core values, and target audience. Competitive analysis and trend research in the wireless technology sector informed our decisions regarding visual direction, messaging, and brand positioning.
2. Concept Development
Multiple visual directions were explored to represent speed, connectivity, and reliability — the core principles of Visura’s technology. Early sketches and digital mockups focused on logo variations, typography, and color palettes that could scale across product packaging, digital platforms, and marketing collateral.
3. Design Execution
Using Adobe Illustrator, Figma, and After Effects, we finalized the logo, visual identity, and motion graphics. The brand combined clean geometric shapes with a bold color palette to convey innovation and trust. Iconography, UI components, and marketing templates were created to ensure consistency across all touchpoints.
4. Feedback & Refinement
Through collaborative review sessions, we refined the color schemes, typography, and visual elements to ensure accessibility, scalability, and consistency. Iterative adjustments helped align the brand with Visura’s technical yet approachable persona.
5. Documentation & Handover
A comprehensive brand guideline document was delivered, detailing logo usage, typography, color codes, and iconography standards. We also provided marketing templates, digital assets, and UI kits to facilitate consistent implementation by internal teams and external partners.
Our Approach
Brand Elements
Logo & Symbol Design
Color Palette & Typography
Brand Guidelines & Usage Rules
Stationery & Marketing Collaterals
Product Packaging Design
Social Media Templates
Visual Showcase
Logo on light and dark backgrounds
Brand guideline booklet
Stationery set (business card, letterhead, envelope)
Product packaging mockups
Website and app UI previews
Social media post templates
Results
After implementing the new brand identity, Visura experienced:
50% increase in brand recognition across target markets
Improved engagement on digital platforms and investor presentations
Streamlined internal workflows due to standardized design assets
Enhanced credibility and trust with customers and business partners
The new brand positioned Visura as a modern, reliable, and innovative tech company, providing a strong foundation for future product launches and international expansion.
A Modern Identity for the Future of Tech
Through strategy, design, and collaboration, we helped Visura establish a distinct voice and identity that positions them as a leader in the tech space.
Visual Showcase
